The franchisee will own and operate a Once Upon A Child retail store from which the franchisee will sell quality used and new children’s apparel, toys, equipment, furniture and accessories.
Company Background
Once Upon A Child is a franchise business with over 275 stores in the United States. The company buys and sells children's clothes, toys, furniture, equipment, and more. Once Upon A Child strives to make shopping for kids fun by offering affordable prices on quality merchandise that you can't find anywhere else.
Franchise Opportunity
It can be hard to find affordable, high-quality children's clothing and toys. Most people don't want to spend a lot of money on clothes and toys that their children will outgrow quickly, but they also don't want to buy cheap, low-quality items. Once Upon A Child is the perfect solution. We offer gently used and new children's clothing, toys, equipment, furniture and accessories at up to 70% off of retail prices. Plus, we carry top brands like Carter's(R), Gymboree(R), Nike(R) and more.
Corporate Structure
Winmark was incorporated under the laws of the State of Minnesota on July 20, 1988 under the name “Play It Again Sports Franchise Corporation.” In July 1993, Winmark’s corporate name was changed from “Play It Again Sports Franchise Corporation” to “Grow Biz International, Inc.” In November 2001, our corporate name was changed from “Grow Biz International, Inc.” to “Winmark Corporation.” Winmark’s principal business address is 605 Highway 169 N, Suite 400, Minneapolis, Minnesota 55441; our telephone number is (763) 520 8500. Winmark conducts business under the name Once Upon A Child. Winmark also conducts business in 4 other separate lines of businesses under the names Play It Again Sports, Music Go Round, Plato’s Closet and Style Encore (see Item 1 below).
Royalties and Marketing Fees
Royalties : 5% of your ?Gross Sales
Royalties : $1,500 per year
Royalties : Minimum amount, when combined with cooperative advertising expenses, is 5% of your Gross Sales.
Earnings Transparency
7 /10
This Franchise discloses slightly more information about the financial performance of their franchisees compared to other franchises in the same industry
Why do some franchises disclose more than others?
There are many reasons why a brand may choose to not include item 19 on their FDD: they could be a newer franchise, they may be in a unique industry that is not super profitable or well-known yet
Financial Performance of "Standard" Units
Average Revenue Per Unit
Compared vs. Child-Related Industry
$807,158 / unit
Franchise Type: Standard
Average Revenue During 2020
$807,158
$47,217 Industry Low
$1,498,465 Industry High
Average Gross Profit Per Unit
Compared vs. Child-Related Industry
$529,138 / unit
Franchise Type: Standard
Average Gross Profit During 2020
$529,138
$288,855 Industry Low
$529,138 Industry High
Franchisee Attrition
10 /10
This franchise's rate of attrition in 2023
of 0.00%
was
Higher
than the 0% in the Child-Related industry. Generally speaking, a higher rate of attrition represents a less stable franchise system and a lower rate of attrition indicates a more successful system
What's Included in franchise attrition?
We define the franchisee attrition rate as the sum of terminations, re-acquisitions by
franchisor, non-renewals, and ceased operations, divided by the number of outlest at the start of the year.
It is a strong indicator of the strength of the underlying operating model
Franchise Types Available
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Type
Investment
Fees
Management Team
#
Name
Position
Franchise Disclosure Documents
FDD
Effective Date
Distribution of Once Upon A Child Franchisees
Once Upon A Child Franchise System Development in 2021
FAQ
How much investment do I need to start my own Once Upon A Child business?
Franchisees typically require at least
$259,700 to
$401,600 investment to get their
Once Upon A Child business started
What are the initial franchise fees for Once Upon A Child?
Franchisees typically need to pay at least
$45,700 in fees directly to
Once Upon A Child in order to earn the right to launch their business
How much money can I make with a Once Upon A Child franchise? What are
the average revenues for a typical Once Upon A Child business?
We estimate that the average revenue of an individual
Once Upon A Child unit is approximately
$807,158. We based this on Item 19 in franchise disclosure
document
How long do I need to commit to running a Once Upon A Child unit? What
is my contractual commitment?
Once Upon A Child franchisees are typically required to sign up to a
10 year contract initially. The renewal length
is 10 years. You can of course exit early but
don’t expect to get any refund!
Accessibility
5 /10
The Franchisor's investment costs ranges from
$259,700 to $401,600
which is
Much Lower
than the $431,446 to $993,870 average in the Child-Related industry
What determines the investment cost?
Item 7 of the Franchise Disclosure Document lays out the full list of initial investment costs, including the fee payable to the franchisor, security deposits, equipment, professional fees etc
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