Franchise Market Update: Monthly Overview & Spotlight on Comfort Inn & Suites

Monthly Overview

Welcome to May's franchise market update. We’re tracking a total 126 franchises with 9 new additions across multiple sectors. This month’s spotlight features Comfort INN & SUITES, a mid-scale, limited-service hotel brand offering warm hospitality.

Data Update Statistics

New Franchise Additions

This month we welcomed 9 new franchise brands across diverse industries.

Franchise Updates Summary

This month we processed 116 franchise updates across multiple sectors.

Franchise Spotlight: Comfort Inn & Suites

Comfort Inn & Suites is a leading hospitality franchise under the Choice Hotels portfolio, offering reliable and comfortable lodging for both business and leisure travelers. The brand provides guests with well-appointed rooms, signature amenities, and a complimentary hot breakfast, delivering a consistent and welcoming stay experience across hundreds of locations nationwide.

Why we like it:

Behind the numbers:

• •Largest Midscale Hotel Franchise in the U.S.: With over 1,643 locations across the country, Comfort Inn is one of the most recognized and widely distributed hotel franchises in the midscale segment, backed by the scale and infrastructure of Choice Hotels International.
• •Zero Company-Owned Units Fully Franchisee-Driven: As of December 31, 2025, Comfort operates zero company-owned hotels, meaning the entire system runs through franchisees a structure that reflects strong operator demand and franchisor confidence in its model.
• •Established Brand with a 20-Year Franchise Term: Comfort offers franchisees a 20-year agreement, providing long-term operational stability and a clear runway for return on investment under one of hospitality's most established brand families.

Performance Metrics

Investment Requirements

Total Investment Range:

$822,951 - $16,302,115

Initial Franchise Fee:

$50,000

Ongoing Fees

Royalties:

6% of Gross Room Revenues

Marketing Fund:

3.5% of Gross Room Revenues

Support Structure

Choice Hotels provides Comfort Inn franchisees with comprehensive support including mandatory pre-opening training through the Choice Onboard Immersion Program and the virtual Hospitality Operations Success Training (HOST). Franchisees gain access to the choiceADVANTAGE property management and reservation system, a centralized CRS that synchronizes inventory across all digital and third-party distribution channels. The system also includes the SmartMarketing program for branded promotional materials, regional marketing cooperative support, and ongoing franchise performance and compliance guidance. Additional resources span revenue management, global sales, procurement, and owner portfolio strategy all designed to support franchisee growth from opening through long-term operations.